Most creators' sponsored posts underperform.
Mine outperform.
In my current format, my three highest-performing reels are all brand promotions.
Top four performing reels in my current format: 523.7K, 382.8K, 339.8K (OnePrep SAT series) and 317.4K (IB English, organic).
A launch other people retold
OpenReply is an open-source alternative to ManyChat: comment a keyword on a reel, get the resource by DM. I built it in a day and launched it with one reel on my own account. Then other creators started making videos about it, which is not something I set up or paid for.
I can't promise every campaign does this. I can show you that it happened.
1,453 stars · 460 forks on GitHub
Other creators made their own videos about it. These are the 18 I counted.
Renato Dinis · Vitaly Korovitz · Leo Synthes · Tomas | AI Tools · Forcee | Crypto · Aman Naikya · I am Mark · Steve Tan · Andrei Shpanchuk · Balaji Rao · Liam Cook · Yury Shishkin · Wes Halloran · St Ledger Marketing · Mansoor Anwar · Vitaly | Web3 Trader · Orion Ray · Vincenzo Landino
OpenReply, Comment-to-DM tool launch (Reel)
8,801 comments
169.5K views
My own product, not a client campaign. The reel asked for a comment and OpenReply sent the DMs.
search openreply
These result pages also carry unrelated videos. Only the 18 named above are counted, and I stopped counting rather than reached the end.
Three reels, three results
OnePrep wanted their SAT resources in front of students. I ran three reels across one campaign instead of putting the whole budget on a single post. All three beat my organic average by between five and nine times, so the result never depended on one post landing.
OnePrep, SAT resource series (3-reel series)
1.2M views
523,697 + 382,784 + 339,810 across three reels
Three-reel series over one campaign. Largest campaign result to date.
The format I run most
Talking-head explainers for study tools and exam prep. Most of what I post looks like this, and most briefs I get land here too.
RevisionDojo, Math (Reel)
1,728 comments
68.7K views
Single public post.
RevisionDojo, Physics (Reel + variant test)
2,384 comments
163.8K views
92,839 views on the public post, plus 65,424, 3,461 and 2,111 across three trial variants
Variant posted as an Instagram trial reel; not visible on the public profile.
Organic, IB English (Reel + variant test)
4,086 comments
376.5K views
317,381 views on the public post, plus 59,153 across three trial variants
Variant posted as an Instagram trial reel; not visible on the public profile.
Who watches
Age
Top locations
Gender
82.2% men · 17.8% women
Of followers who state one; 35.1% don't.
32.3% North America · 67.7% international
The numbers behind it
Comments 33.1K, 0.3% of views. Every rate here is a share of views, not of followers.
Reels that ask for a reply
These reels asked for something back: comment a keyword, get the resource by DM. Delivery runs on OpenReply, a comment-to-DM tool I built. The numbers below come from reels that ran that mechanic, so they are not an average across everything I post.
The reel above was my own product launch, not a client campaign.
What it costs
Single reel
One organic reel, one revision round, permanent on profile
$1,000
CTA / lead-gen reel
One reel with a comment-to-DM call to action, automated DM delivery, keyword and reply copy written with you, post-campaign delivery report
$1,400
All rates in USD. Rates reflect a globally distributed audience. Ask about region-weighted pricing for single-market campaigns.
CTA campaigns cost more than a standard reel because they deliver an action rather than impressions. Delivery runs on OpenReply, which I build and operate, so you are not paying for a third-party tool on top.
Usage rights
Base rate covers: One organic post, permanent on the profile.
Running the post as an ad, or running ads from @devdiwen, is licensed separately and quoted per campaign. Ask and I will scope it.
Let's work together
I usually reply within a day.
Updated August 13, 2026. Figures are read from Instagram Insights and available on request.